National Management Essay Example | Topics and Well Written Essays - 750 words

National Management - Essay Example The probability is high, that most governmental institutions will have to know how their reasons declined over policies implemented, in industrialized or non-industrialized country, at some time in their leadership operations. In the United States of America, the current economic downturn obliged the Federal Government to somehow appear to decline in its reasons in an attempt to financially sustain vulnerable corporate institutions. For example, many automotive corporate companies sought financial loans as bailout to continue operations. Most companies were ordered by the Federal Government to formulate a restructuring plan in 2008, but, the government expects them to deal with their financial shortfalls (KTBS3). Also, big companies are considered to have irreversibly huge assets and capitalizations, but, recent reports showed that most of it became marketably insoluble. An even worst scenario was the official declarations of bankruptcies. Estimates are that in the next months more and more gigantic companies will declare the need to be bailed out by government before they would declare they are broke and cease operations. These marks show that government reason to help people rather than companies cope w ith the natural law of supply and demand of resources have declined. One easy way to tell that the rationale for government help on people to cope with the natural law of supply and demand of resources is downhill is its corporate financial rescue measures. For example, in 2008, the administration of Mr. George W. Bush bailed out General Motors Corporation to the tune of US$17.4 billion (KTBS3) when Gross Domestic Product from 1998 to 2007 were: 8694.6, 9216.2, 9764.8, 10075.9, 10417.6, 10908, 11630.9, 12364.1, 13116.5, and 13741.6 respectively (OCCD 2009). These consistently accelerating total market value of all final goods and services produced within the borders (Schiller G-3) of the United States of America in the given period obviously benchmarked liquidity and highly sound economy contravening any claims of economic difficulty or recession. Also, this GDP figures grounds the truth that industries within the economy must have achieved economies of scale. "This level exists when the cost of producing a unit of a good falls as its output rate inc reases" (Parkin 207). For example, General Motors enjoy economies of scale, as the company employs highly skilled labor by division and cost-saving technology enhanced equipment, thus, raising production level (Parkin 207). Subsequent to knowledge of this information, most people find that bailout decisions are rather weak responses synonymous to declined national management reasons. The perspective that people gained from the national management responses to claims of bankruptcy and financial bailouts despite high GDP, and economies of scale, strengthened their belief that there exists socialism. Nonetheless, many hypothesized that there is no such thing as National Socialism. It is only that the move or the administrative response was distasteful. Yet, at the other end of the stick, it is an obvious revelation of a weakened national manag

Internet Marketing Essay Example | Topics and Well Written Essays - 3000 words

Internet Marketing - Essay Example From the discussion it is clear that  the internet is a unique medium of marketing because of the interactive nature and thus it is able to not only provide instant responses but also elicit instant responses from clients and audience in general. Furthermore, the hastily embrace of internet has been as a result of the alleged wider scope of the internet marketing. The scope is wider because it involves both digital media such as e-mail and the wireless media. It is also important to note the fact that internet marketing also involves management of customer data which is digital and also an electronic customer relationship management (ECRM) system.  This paper discusses that internet marketing continues to be popular because it combines the dual potential of internet for marketing; the creativity and technical aspects. These two greatly enhance the aspects of marketing such as the development of design, advertisement and sale. Internet marketing engages the customers through vario us stages such as SEM (search engine marketing), Banner adverts within various popular websites such as face book, marketing via e-mail, SEO (search engine optimization) and web 2.0 strategies. These various stages of customer engagement afford a wider audience and have a scope component as well.  When one talks of internet marketing, a business model within which the internet marketing is conducted is implied. Internet marketing is related to a number of business models. Some of these models include e-commerce, affiliate marketing and publishing among others. Most of these models are based on the particular needs of both the individual customer and needs of the company or organisation that launches the internet marketing campaign. As far as the e-commerce model is concerned (model that is embraced by most organisations that carry out internet marketing) the goods and/or services are sold straight to the customers or other business organisations without going through intermediarie s. This approach is able to afford the internet marketing a one-to-one approach. In this one-to-one internet marketing approach, the targeted consumer is usually browsing alone and thus the advertisement message is able to reach him/her personally. This approach is mostly used along with what is popularly known as search marketing. Search marketing is an internet marketing scenario in which the advertisements are based on the search keywords that are entered by the person browsing the internet (Hanson, 1999: pp245-255). 2.1 Advantages of Internet Marketing Internet marketing is relatively cheaper as compared to other offline media used for marketing. The cost effectiveness is measured in terms of the cost to target audience ratio. Actually, at a lower cost, internet marketing is able to reach a wider audience than the other offline marketing would achieve at a similar